The following is an example of a SWOT (strengths, weaknesses, opportunities and threats) analysis conducted by a business trying to decide if they should introduce a new product to their range.
The SWOT analysis does not cover the entire business, just the factors that may influence their ability to introduce a new product.
To get the most out of the SWOT, they have made specific statements in each category. For example, rather than simply list 'competitors' as a threat, they have included specific details about how their competitors are a threat.
Once you have read through this example SWOT analysis, you can delete the entries that do not relate to your business, and type your responses to build a SWOT analysis for your business.
To print this example SWOT analysis, or the customised information you have entered above, select Print this page (below). To print a blank SWOT analysis, delete the text in the 4 boxes before printing.
Review the SWOT analysis
In the above example, each category of this SWOT analysis could be expanded. The business can then assess the results to decide if they can use their strengths to take advantage of the opportunities and introduce the new product. After assessing the results, they may decide that the weaknesses and threats need to be addressed before they can make any changes to their existing product line.
When you have completed your SWOT analysis you should review the results to help you decide the next step for your business.
- Last reviewed: 18 Jul 2017
- Last updated: 20 Jun 2017
...COMPANY ANALYSIS Research in Motion (RIM)) is a leading socially responsible designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Our objective is to allow hyper-connected users to communicate with one another verbally as well as emotionally. RIM will achieve this objective by creating the most powerful smartphone by far and providing manageability and scalability solutions to BlackBerry users. Operations: As part of the RIM culture, it is imperative that we promote our products in ways that are consistent with our brand’s reputation for integrity, reliability and expertise. We will market our products and services based on their unique characteristics, innovation and quality. Using this operation strategy globally, RIM has managed to launch a long array of products under the brand name “Blackberry” which include Blackberry Curve, Blackberry Torch, Blackberry Bold, Blackberry Playbook and is currently about to launch its new Product Platform- Blackberry 10. RIM intends on operating to create value for stakeholders and create a less complex and more accountable organization. Staff: As of March 3, 2012, RIM had approximately 16,500 full-time employees: approximately 6,100 in the product development area; approximately 1,500 in sales and marketing; approximately 1,300 in customer care and technical support; approximately 1,950 in manufacturing and supply chain; and approximately 5,650 in...