Sales Representative Cover Letter
Sales Representatives work for a variety of companies and are in charge for promoting and selling products and services. Common work activities listed on a Sales Representative resume are scheduling appointments, identifying customer needs, negotiating contracts, cultivating the relationship with existing customers, placing orders, analyzing sales trends, and making sure sales targets are met. Constant training is required in order to fine-tune their selling abilities.
An example cover letter for Sales Representative makes display of qualifications such as:
- The ability to sell and negotiate
- Networking skills to collect new contacts
- Attention to details and accuracy
- Professionalism and business acumen
- Being able to get over customers who turn them down
- Self-confidence and strong motivation
- The ability to work independently and as part of a team
- Excellent communication and people skills
A sample cover letter for Sales Representative emphasizing the most important skills in the industry appears below.
For help with your resume, check out our extensive Sales Representative Resume Samples.
Dear Mr. Bentz:
Perseverance, exceptional communication skills, and a goal-driven work ethic are all essential components to excelling in sales. As a talented sales professional with a proven history of successfully generating new business and driving revenue growth, I am ready to significantly impact your organization as your next Sales Representative.
Strategizing new business opportunities, achieving product expertise, and creating key customer and supplier relationships define my career accomplishments. My experience in prospecting and securing new accounts—while consistently providing exceptional client service and boosting the bottom line—positions me to surpass even your highest sales objectives.
Highlights of my experience include the following:
- Successfully maintaining a career-long record of consistently meeting and surpassing sales quotas while earning continual recognition, awards, and bonuses for top sales performance and customer service.
- Forging trusting and enduring relationships with customers, dealers, and management teams to maximize client retention and satisfaction.
- Utilizing superior communication, presentation, and time management skills to achieve maximum sales and the highest level of customer loyalty and referrals.
Confident in my ability to swiftly stimulate new business opportunities by delivering dynamic presentations and building enduring client connections, I am prepared to greatly contribute to your corporate sales goals. I look forward to discussing my qualifications with you further in the near future. Thank you for your consideration.
Erick C. Kohler
Sales Job Seeking Tips
When it comes to tracking jobs in Sales, your cover letter is your personal brand. Use the following advice to make it attention-grabbing.
1. Make sure to include your contact information at the top of your cover letter. The required information includes your city, state, phone number, and email address. You may omit your street address due to privacy and identity theft concerns.
2. List your accomplishments. These are much more meaningful to potential employees than lists of job responsibilities. Make your worth known and bear in mind that you must do one of two things for an employer to prove your value, which is either increasing revenues or decreasing costs.
3. If you are a college student or a recent university graduate, list education before experience. After 12-18 months of work experience, you should list experience before your education.
4. Quantify your experience when possible. Tell employers how much you increased sales, how much money you saved, how many employees you supervised, how many products you represented, etc.
5. Do not emphasize older experience on your cover letter. Any jobs that are more than 15 years old can be mentioned, but list only your job title, employer name, and location for each.